Omer Adam Performed at an Exclusive El Al Event – Only for Frequent Flyer Club Members
Last night (February 9, 2026), the first of two unique and unconventional performances took place at the Menora Mivtachim Arena in Tel Aviv: Omer Adam performed for an exclusive audience invited specifically – only members of El Al’s Frequent Flyer Club.
The event will take place on two dates, February 9 and 10, attracting thousands of loyal customers of the Israeli airline who enjoyed a glamorous evening featuring the best hits of Omer Adam, an electrifying atmosphere, and a high-level production.
The performance intended only for frequent flyers
El Al offered tickets to the performance in advance according to club tiers:
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On January 26 – sales opened for TOP Platinum members only
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On January 27 – sales opened for Platinum members only
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On January 28 – sales opened for all Fly Card holders
Tickets were snapped up within minutes. The high demand even led to a temporary crash of El Al’s fly store website on the first day of registration opening.
And what did Omer Adam say to the audience?
During the performance, Omer Adam paused for a moment and asked the audience with a smile:
“So, how did they divide you? Who’s got the tier? Platinum and Top Platinum first?”
The audience laughed, cheered – reinforcing the feeling that this was a prestigious and extraordinary event.
Marketing move or genuine reward?
The move sparked mixed reactions online – on one hand, club members thanked El Al for an exceptional event that shows appreciation for loyal customers. On the other hand, there were also users who criticized the company, with some claiming it was a PR move intended to soften criticism over high prices, especially at a time when flight prices are a public discussion topic.
What is certain: the performance was excellent, and at the highest possible level.
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