Over 37 million members, a specially designed aircraft, and a raffle of 25 million miles: this is how Emirates celebrates a quarter-century of its frequent flyer program
The frequent flyer program of Emirates and flydubai, Emirates Skywards, is currently marking 25 years of operation. To commemorate the occasion, the company is launching a series of events and benefits for club members, including a raffle of millions of miles, bonuses, surprises at Dubai Airport, and even a special “Silver Jubilee” designed aircraft that will fly to destinations worldwide.
25 Days of Surprises: Raffles, Upgrades, and Ice Cream at DXB
Between September 25 and October 20, 2025, Emirates offers club members a variety of benefits and surprises. At the center: a raffle of 25 million miles, where prizes of 100,000, 250,000, and even a million miles can be won. Participation is open to those who accumulate miles during the promotion period on Emirates and flydubai flights or through various program partners.
Additionally, the company offers bonuses for mile accumulation, including:
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50% bonus on flight bookings.
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25% bonus when using partners – flights, shopping, dining, hotels, and more.
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Up to 50% bonus on pre-purchasing miles.
Passengers passing through Dubai Airport (DXB) between October 1-9 will also enjoy additional surprises: interactive quizzes with prizes, free lounge access, Duty-Free vouchers, and even branded ice cream stands.
“25 Years” Designed Aircraft – Celebrating in the Air
Emirates announced that a specially designed Airbus A380 aircraft with a silver “25 years” logo will begin operating next month, flying to various destinations worldwide as part of the celebrations.
Additionally, the company will offer upgrades and additional surprises for veteran club members, including rank upgrades, class upgrades, and unique packages for the jubilee.
From 76,000 to 37 Million Members: Rapid Growth Rate
Since its launch in 2000, the Skywards club has grown from a modest number of about 76,000 members to over 37 million members worldwide. Each week, more than 78,000 new members join the club, making it one of the world’s most prominent frequent flyer programs.
During the years of operation:
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More than 400 billion miles have been accumulated and counted.
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On average, one flight upgrade is made every minute using miles.
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Every day, more than 120,000 uses are made by members to accumulate miles.
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Members are offered benefits with over 100 partners – airlines, hotels, stores, car services, and more.
International Awards and Esteemed Status
Skywards recently won the “Best Global Frequent Flyer Program” award for 2025 at the International Loyalty Awards. The program offers four membership tiers – Blue, Silver, Gold, and Platinum – each providing access to exclusive benefits, upgrades, priority check-in, lounge access, and more.
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