New CEO for EL AL’s Frequent Flyer Club and FlyCard
EL AL has announced the appointment of Moshe Morgenstern as the new CEO of its Frequent Flyer Club, which also manages the popular FlyCard credit card. This strategic appointment underscores the significant importance the company places on the club and card as central components of the customer experience and EL AL’s growth strategy.
Extensive Experience in Finance and Innovation
Morgenstern brings over 20 years of senior management experience in finance, insurance, and technology to the role. Notably, he has served as Deputy CEO at Migdal and Menora Mivtachim, managing areas such as technology, information systems, service, and life insurance divisions. Throughout his career, he has led innovative initiatives using digital and artificial intelligence to enhance services and drive business growth.
Strengthening the Frequent Flyer Club and FlyCard
According to EL AL’s Chairman, Amikam Ben Tzvi, this appointment reflects EL AL’s intention to continue developing the Frequent Flyer Club and the FlyCard—a credit card that allows for the accumulation of flight points and offers a range of unique benefits.
“The Frequent Flyer Club is one of EL AL’s most important growth assets,” noted Ben Tzvi. “We see paramount importance in leading the club and card forward to provide customers with the best added value. I have no doubt that Moshe Morgenstern is the right person for this task.”
FlyCard – Bringing You Closer to Your Next Flight
EL AL’s FlyCard has become one of the most popular cards in Israel in recent years, thanks to its unique value proposition: earning points for flight redemption, exclusive benefits for club members, access to preferred services, and sometimes priority boarding.
The card offers a blend of smart banking and aviation, attracting thousands of customers who seek to enjoy a more advanced and personalized loyalty system.
The new appointment at EL AL’s Frequent Flyer Club is another step in enhancing the customer experience and strengthening the company’s relationship with its frequent flyer community. The FlyCard will continue to be a cornerstone of EL AL’s strategy, with upcoming announcements expected on upgrades and expanded benefits for cardholders.
